Google Business Profile photos must be JPG or PNG, between 10 KB and 5 MB, at least 250 x 250 pixels (720 x 720 recommended), in focus, well lit and free of significant alterations or excessive filters. Add a logo, a cover photo and business photos. This is what Google's help page says, read on 15 October 2026.
Google Business Profile photo requirements: what the page says
| Rule | What Google's page says | Source |
|---|---|---|
| File type | JPG or PNG | Official |
| File size | Between 10 KB and 5 MB | Official |
| Recommended resolution | 720 px tall and 720 px wide | Official |
| Minimum resolution | 250 px tall and 250 px wide | Official |
| Quality | In focus and well lit, with no significant alterations or excessive use of filters; it should represent reality | Official |
| Video | Up to 30 seconds, up to 75 MB, 720p or higher | Official |
| Logo | Helps customers recognise the business. It may not show until name, a valid street address, categories, phone number and opening hours are filled in | Official |
| Cover photo | Appears at the top and should best represent the business, but may not be the first image shown. A low-quality one may be replaced by a user-submitted photo | Official |
What this means for a boutique
Google's page says the photo should represent reality. For a clothing shop, that points to pictures of your real shop, real stock and real staff. Vastralook makes on-model pictures of garments, which suit your online catalogue and social posts. Whether you add AI-made pictures to a Business Profile is your decision; the page does not mention AI, so we say nothing about how Google treats them.
Seller advice: what to photograph (not from Google)
The following is our suggestion, not Google's rule.
- Your logo as a clean square image.
- A cover photo of the shopfront or the best view inside.
- The inside of the shop, the racks and the trial area.
- Your best sellers, one clear picture each, in daylight.
- Your team, if they are happy to be shown.
What are the Google Business Profile photo size requirements?
Google's page says JPG or PNG, between 10 KB and 5 MB, at least 250 x 250 pixels, with 720 x 720 recommended.
What photos should a boutique add to Google Business Profile?
Google names a logo, a cover photo and business photos. What to put in them is our advice: the shop, the stock and your best sellers, shot in daylight.
Can I use filters on Google Business Profile photos?
Google's page says photos should have no significant alterations or excessive use of filters and should represent reality.
Can I add a video to my Business Profile?
Yes. Google's page lists up to 30 seconds, up to 75 MB and 720p or higher. Vastralook makes still pictures only.
Why is my logo not showing on my profile?
Google's page says to complete the name, a valid street address, categories, phone number and opening hours.
Does Google say AI pictures are allowed on Business Profile?
The help page we read does not mention AI-made pictures. Its rule is that photos should represent reality.
Will more photos get me more customers?
Google's page does not say so, and we do not claim it. Clear, honest pictures give people a better idea of what you sell.
